A Convergent TV Platform Built For Agencies

BPI buys CTV for issue advocacy and corporate clients. Here's what convergent linear and CTV adds to that buy.

Bully Pulpit Interactive runs integrated media for political, advocacy, and corporate campaigns -- and is already buying CTV through Roku and programmatic partners. Tatari adds the layer BPI doesn't currently have: direct publisher buying at $10-13 alongside the programmatic stack, and attribution connecting every airing to issue page visits, action submissions, and donation page sessions the morning after.

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Curious about the CTV rates shown here? Check out Upstream

Why we sent this
  • → Advocacy campaigns measure in action completions -- petition signings, donation submissions, issue page visits. A primetime CTV airing drives those actions the same night. Tatari reports which network, daypart, and creative drove the action spike the morning after -- before Rebecca's team is on the Tuesday campaign call.
  • → Most agencies buying CTV for travel clients route through a programmatic DSP -- The Trade Desk, DV360 -- which adds an SSP layer before the impression clears at Hulu or Peacock. That's the markup. Tatari holds direct relationships with those publishers and skips the SSP entirely. The CPM difference goes back into working media.
  • → BPI's corporate and advocacy clients are active TV buyers with performance KPIs. Convergent linear and CTV in one platform means one attribution report across both channels -- the data that proves TV's contribution in the next campaign review.
What Makes Tatari Different?
$10-13 CPM direct versus $25-30 programmatic. Same inventory. More reach. Attribution included.
Purpose-built for TV
Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.
More impressions. Same budget.
Every CTV airing reports next-morning conversion data -- site visits, purchases, lead submissions -- by network, daypart, and creative. For Bully Pulpit Interactive's performance clients, that's the attribution layer that makes TV accountable the same way digital already is.
$10-13 CPM. Not $25-30.
Tatari holds direct publisher relationships with Hulu, Peacock, HBO, and every major linear network. For Bully Pulpit Interactive's clients, direct publisher relationships mean guaranteed placement in verified environments. No exchange adjacency risk. The inventory Bully Pulpit Interactive already plans, at publisher cost.
Our Platform and Services
Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Linear and CTV in one platform for political and corporate advocacy clients. Rebecca's team gets next-morning attribution on every airing -- the data that informs flight optimization and justifies budget to the client.

See our media buying tools for TV
Measurement

Every airing reports next morning: network, daypart, creative, and the downstream outcome -- site visits, purchases, lead submissions. Rebecca's team walks into every client review with TV attribution data, not reach and frequency.

See our measurement features
Impressions
53.8M
↑ 115.9%
CAC
$35.39
↓ $2.93
Site Lift
+11.4%
↑ vs prior
ROAS
6.2x
↑ 0.8x MoM
Agency Spotlight
How DAC made TV measurable and grew client revenue.

DAC came to Tatari with an established media practice but no TV-specific attribution. Adding Tatari connected every airing to real downstream outcomes and drove double-digit revenue growth.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC


Read the full case study
Client retention
Measurement that sticks
DAC cut their CTV CPMs moving off programmatic onto Tatari's direct platform. The same budgets delivered more reach. For Bully Pulpit Interactive, that math runs across every client buying CTV through programmatic today.
New revenue
A full TV service line
When Rebecca runs the CPM comparison for a client -- here's the programmatic rate, here's the direct rate on the same Hulu or Peacock inventory -- the conversation is won before the campaign starts. That's a competitive advantage in every pitch.
Premium access
Inventory beyond programmatic
One MSA covers the full Bully Pulpit Interactive client portfolio at direct publisher rates. The CPM savings compound across every client running CTV. That's the conversation worth having at the agency level.
Next step for Rebecca
See the direct vs programmatic CPM comparison on a current Bully Pulpit Interactive CTV buy.

Tatari will run the CPM comparison for an active Bully Pulpit Interactive client buy -- programmatic rate versus direct publisher rate, same Hulu or Peacock inventory, side by side.

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